Conditional Content has some options, giving you control over how it works and behaves. Here is the full list of the options you can find in the Conditional Content system plugin settings:

Editor Button Options

Button Text This text will be shown in the Editor Button.
Enable in frontend If enabled, it will also be available in the frontend.
Use Editors Enable to use the Joomla editor for the content and alternative content fields in the editor button popup.

Tag Syntax

Show Tag The word to be used in the tags.

Note: If you change this, all existing tags will not work anymore.
Hide Tag The word to be used in the tags.

Note: If you change this, all existing tags will not work anymore.
Tag Characters The surrounding characters of the tag syntax.

Note: If you change this, all existing tags will not work anymore.
Options: {...}, [...], {{...}}, [[...]], [:...:], [%...%]

Advanced Options

Strip Surrounding Tags Select to always remove html tags (div, p, span) surrounding the plugin tag. If switched off, the plugin will try to remove tags that break the html structure (like p inside p tags).
Disable on Components Select in which frontend components NOT to enable the use of this extension.
Remove in Disabled Components If selected, the plugin syntax will get removed from the component. If not, the original plugins syntax will remain intact.
Enable in administrator If enabled, the plugin will also work in the administrator side of the website.

Normally you will not need this. And it can cause unwanted effects, like slowing down the administrator and the plugin tags being handled in areas you don't want it.
Place HTML comments By default HTML comments are placed around the output of this extension.
These comments can help you troubleshoot when you don't get the output you expect.
If you prefer to not have these comments in your HTML output, turn this option off.